Boeken van Gordon Foxall

Martin Evans Ahmad Jamal Gordon Foxall
Consumer Behaviour
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Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument. Meer
Gordon Foxall
Consumer Behaviour Analysis
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Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour. Meer
Gordon Foxall
Advanced Introduction to Consumer Behavior Analysis
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Gordon (Cardiff University, UK) Foxall Gordon Foxall
Interpreting Consumer Choice
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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Meer
Gordon Foxall
Routledge Companion to Consumer Behavior Analysis
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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Meer

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