Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Meer
This book presents research results on data dissemination in mobile networks and peer-to-peer systems for mobile devices. The main focus is a novel resource-sharing mechanism for mobile devices that introduces a new paradigm of information-sharing cooperation among mobile devices not necessarily connected to the internet. Meer
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards
The official word from Twitter on how to harness the power of the platform for any cause. Meer
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students. Meer
The selling, marketing, and business tips you need to succeed
eBay is the perfect place to learn the ropes of what it′s like running an online business. Meer
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. Meer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer
In today′s networked world, the public sector is tapping into new media applications to increase government organizations′ participation, transparency and collaboration. Meer
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. Meer
IT Security governance is becoming an increasingly important issue for all levels of a company. IT systems are continuously exposed to a wide range of threats, which can result in huge risks that threaten to compromise the confidentiality, integrity, and availability of information. Meer
This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks held in 2004. The book presents recent research on e-business and telecommunication networks. Meer
If there's a software startup company in your developer heart, this is the book that will make it happen.
The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. Meer
A 10-step guide to cultivating a thriving online community and growing your business by the founder of social media consultancy and digital community The Selfhood. Meer
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