Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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This book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organisations and e-business in the era of the digital economy. Meer
The book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organizations and e-business in the era of the digital economy. Meer
Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!
Every day thousands of people are losing their jobs, their income, and their security perhaps you are one of them. Meer
Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer–centric business. Meer
A complete, start–to–finish guide to Google Analytics instrumentation and reporting
Google Analytics Breakthrough is a much–needed comprehensive resource for the world′s most widely adopted analytics tool. Meer
Apply software–inspired management concepts to accelerate modern marketing
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. Meer
In this original and highly useful resource, Colin Rule a pioneer in the field of online dispute resolution (ODR) shows how ODR can be used to resolve conflicts which inevitably arise both online and offline in business and commerce. Meer
Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process. Meer
The best Business Web sites at your fingertips24/7!
The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. Meer
The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-side scripts, servlets, applets, programming languages, distributed object technologies, security capabilities, directory and naming services, load balancing, system management, and others. Meer
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer
Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot. Meer
Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer
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