Internet en social media

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Information Retrieval

paperbackEngels9783030567248 31-7-2020

This book constitutes the refereed proceedings of the 26th China Conference on Information Retrieval, CCIR 2020, held in Xi'an, China, in August 2020. Meer

60,99

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Owen Conlan

User Modeling, Adaptation and Personalization

paperbackEngels9783319202662 12-6-2015

This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015. Meer

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Lead Community Fundraising

paperbackEngels9783030778514 2-7-2022

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. Meer

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Social Media: The Good, the Bad, and the Ugly

paperbackEngels9783319452333 23-8-2016

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. Meer

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Tamie Salter

Technological and Business Fundamentals for Mobile App Development

paperbackEngels9783031138546 20-10-2022

This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. Meer

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The Role of e-Business during the Time of Grand Challenges

paperbackEngels9783030794538 26-6-2021

This book constitutes revised selected papers from the 19th Workshop on e-Business, WeB 2020, which took place virtually on December 12, 2020. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

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Hamed Taherdoost

E-Business Essentials

gebondenEngels9783031396250 5-9-2023

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Meer

132,99

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Artificial Intelligence and Transforming Digital Marketing

gebondenEngels9783031358272 4-10-2023

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer

336,99

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PRIMA 2014: Principles and Practice of Multi-Agent Systems

paperbackEngels9783319131900 31-10-2014

This book constitutes the refereed proceedings of the 17th International Conference on Principles and Practice of Multi-Agent Systems, PRIMA 2014, held in Gold Coast, QLD, Australia, in December 2014. Meer

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

57,27

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Web Information Systems and Technologies

paperbackEngels9783540740629 13-8-2007

This book contains the best papers from the first two instances of the International Conference on Web Information Systems and Technologies (WEBIST 2005 and 2006), organized by the Institute for Systems and Technologies of Information, C- trol and Communication (INSTICC) in collaboration with the OMG (Object M- agement Group), held in Miami (USA) and Setúbal (Portugal) respectively. Meer

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Georg Borges

Identitätsdiebstahl und Identitätsmissbrauch im Internet

gebondenDuits9783642158322 24-1-2011

Identitätsdiebstahl und Identitätsmissbrauch im Internet sind eine ernst zu nehmende Bedrohung der Rechtssicherheit in der elektronischen Kommunikation. Meer

146,79

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Mobile Commerce

paperbackDuits9783642627286 3-10-2013

Mobile Commerce ist die Nutzung mobiler Technologie, um bestehende Geschäftsprozesse zu verbessern und zu erweitern, oder um neue Geschäftsfelder zu erschließen. Meer

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E-Business

paperbackDuits9783658136864 12-7-2016

Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben. Meer

57,06

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Eric Anderson

Social Media Marketing

paperbackEngels9783642436208 8-11-2014

Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Meer

132,99

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Hendrik Lennarz

Growth Hacking mit Strategie

paperbackDuits9783658162306 7-3-2017

Dieses Buch erklärt ausführlich Lennarz´ Best Practices für die erfolgreiche Einführung einer Growth-Hacking-Umgebung für Startups, kleine- bis mittelständische sowie große Unternehmen. Meer

45,84

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Handel 4.0

gebondenDuits9783662533314 28-12-2016

Dieses Buch führt in die digitale (R)evolution der Wirtschaft am Beispiel des Dienstleistungssektors Handel ein und stellt Strategien sowie neue Technologien für eine erfolgreiche Gestaltung der digitalen Transformation vor. Meer

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Sales Enablement

gebondenEngels9783658403645 27-4-2023

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. Meer

50,23

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Gerrit Heinemann

The new online trade

paperbackEngels9783658407568 31-3-2023

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. Meer

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H. Mathias Gehrckens

Digitale Transformation oder digitale Disruption im Handel

paperbackDuits9783658135034 8-11-2016

Dieses Buch zeigt, wie sich der traditionelle Handel im Zuge der digitalen Transformation quasi neu erfinden und digitales Wissen ins Haus holen kann. Meer

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Internet en social media

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