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Paul Stobart

Brand Power

gebondenEngels9780333570135 28-7-1994

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Meer

127,88

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J. Floch

Semiotics, Marketing and Communication

gebondenEngels9780333760147 16-10-2001

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Meer

184,28

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Consumer Behaviour in Asia

gebondenEngels9780333736258 5-11-1998

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. Meer

64,43

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X. Shen

The Chinese Road to High Technology

gebondenEngels9780333746271 12-4-1999

This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications. Meer

184,28

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Chris Fill

Essentials of Marketing Communications

PaperbackEngels9780273738442 12-5-2011

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications. Meer

84,94

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Fundamentals of Retailing and Shopper Marketing

PaperbackEngels9780273757399 15-11-2012

‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. Meer

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Marketing Across Cultures

PaperbackEngels9780273757733 20-12-2012

Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Meer

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Retail Marketing Management

PaperbackEngels9780273758747 16-7-2015

‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. Meer

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Advertising

PaperbackEngels9780273634355 21-2-2000

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. Meer

89,74

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Services Marketing, Global Edition

PaperbackEngels9780273756064 20-12-2011

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Meer

112,54

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Principles of Direct, Database and Digital Marketing

PaperbackEngels9780273756507 12-12-2013

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? Meer

96,94

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Grant David Mccracken

Culture and Consumption II – Markets, Meaning, and Brand Management

paperbackEngels9780253217615 22-7-2005

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R.M. McNealy

Making Customer Satisfaction Happen

paperbackEngels9780412786303 29-2-1996

This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies. Meer

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Inclusive Development of Society

PaperbackEngels9780367497514 1-2-2022

Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia. Meer

92,63

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Marketing Research and Modeling: Progress and Prospects

paperbackEngels9780387243085 18-3-2005

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. Meer

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R.M. McNealy

Making Customer Satisfaction Happen

gebondenEngels9780412589201 30-9-1994

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Principles of Marketing: Horizon Edition

PaperbackEngels9780273779827 10-12-2012

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Principles of Marketing

PaperbackEngels9780273695592 3-8-2006

PRINCIPLES OF MARKETING Fourth Edition Frances Brassington and Stephen Pettitt Principles of Marketing is the indispensable introduction to marketing. Meer

100,54

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Consumer Behaviour

PaperbackEngels9780273736950 14-10-2011

Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. Meer

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John Egan

Relationship Marketing

PaperbackEngels9780273737780 31-3-2011

Egan, Relationship Marketing 4e Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Meer

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