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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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PaperbackEngels9781292227191 15-7-2019
“This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion.  Meer
93,34
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292262192 28-2-2019
For courses in introductory advertising. This package includes MyLab.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.  Meer
118,54
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292294995 31-8-2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292318219 6-11-2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.  Meer
117,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292354996 23-7-2020
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.  Meer
90,94
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402071539 30-9-2002
Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402073687 31-1-2003
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402075148 31-7-2003
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403998613 1-8-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
115,21
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781405150583 9-2-2007
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals.  Meer
263,04
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403949844 30-11-2005
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.  Meer
127,88
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412917957 3-8-2006
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.  Meer
233,87
Verwachte levertijd ongeveer 16 werkdagen
143,15
Verwachte levertijd ongeveer 9 werkdagen
143,15
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
78,53
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403906779 29-10-2004
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403998620 27-6-2007
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403917256 30-11-2004
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781420256383 19-1-2011
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career.  Meer
103,91
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781433128035 31-1-2017
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding.  Meer
82,12
Verwachte levertijd ongeveer 16 werkdagen

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