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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9781137582003 14-3-2016
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart?  Meer
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PaperbackEngels9781107649187 2-1-2014
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques.  Meer
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PaperbackEngels9781107649224 28-3-2013
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done.  Meer
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gebondenEngels9781118823286 8-4-2014
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand.  Meer
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gebondenEngels9781119278337 24-6-2016
Drive marketing ROI with an investor′s mindset and a proven toolkit Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders.  Meer
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gebondenEngels9781118428375 29-1-2013
Debunks the myths of the traditional rules of presentations In today′s commodity–based marketplace it is harder than ever to differentiate even the most superlative services and products.  Meer
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paperbackEngels9781118551554 12-7-2013
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.  Meer
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GebondenEngels9781108841375 21-7-2022
The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access.  Meer
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gebondenEngels9781119291756 11-11-2016
A smart, practical guide to rocket–powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ′dream team′ that will drive your organization to new heights.  Meer
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gebondenEngels9781119145875 17-6-2016
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half–century ago.  Meer
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gebondenEngels9781119280736 21-10-2016
A concrete framework for engaging today′s buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today′s customer.  Meer
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gebondenEngels9781119308065 15-11-2016
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.  Meer
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paperbackEngels9781119953388 23-8-2013
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.  Meer
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paperbackEngels9781119966197 17-8-2012
The new and extended Second Edition of the award–winning textbook Sustainability Marketing: A Global Perspective provides a sustainability–oriented vision of marketing for the twenty–first century.  Meer
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gebondenEngels9781119488958 5-6-2018
Develop and implement an effective content strategy tailored to your business s needs Inbound Content is a step–by–step manual for attracting the right people, turning them into leads, and closing them into customers.  Meer
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PaperbackEngels9781036516260 10-10-2024
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PaperbackEngels9781036808983 10-10-2024
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First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.  Meer
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GebondenEngels9781032874937 1-11-2024
First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry.  Meer
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