In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer
A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. Meer
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. Meer
The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Meer
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.
The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. Meer
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. Meer
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Meer
Sales teams have the potential to do great work.
Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Meer
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer
Strategic Social Media is the first textbook to go beyond the marketing plans and how–to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Meer
Get a handle on the most up to date selling strategies and techniques that will help you grow your business.
Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Meer
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick–and–mortar has shifted to online, while online is shifting into pop–up storefronts. Meer
The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the biggest communications revolution in human history. Meer
Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Meer
Harness the power of marketing and watch your business grow
Having your own business isn′t the same as having customers, and one is useless without the other. Meer
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