In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Meer
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Meer
Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples. Meer
Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Meer
Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Meer
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. Meer
In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world. Meer
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? Meer
Connecting with Clients will help you evaluate your client relationships and diagnose issues, understand, relate to and communicate with your clients, and get the best from your clients so that they get the best from you. Meer
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. Meer
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. Meer
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. Meer
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. Meer
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. Meer
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. Meer
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