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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackDuits9783322823946 16-1-2012
Manfred Bruhn und Heribert Meffert zeigen anhand von acht ausgewählten Best-Practice-Fallstudien aus unterschiedlichen Branchen (wie z.B. Advance Bank, Deutsche Post/Euro Express, Migros, UPS) exemplarisch auf, wie sich Unternehmen in Dienstleistungsmärkten durch eine konsequente Kundenorientierung im Markt durchgesetzt haben.  Meer
57,06
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paperbackDuits9783322825001 29-12-2011
Karl-Heinz von Lackum beschreibt, wie kleine und mittelständische Unternehmen von einer starken Firmen- oder Produktmarke profitieren können, und gibt dem Leser einen anschaulichen Leitfaden an die Hand, mit dem der Markenaufbau Schritt für Schritt gelingt.  Meer
57,06
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paperbackDuits9783322825124 19-1-2012
Grundlagen, Erfolgsfaktoren, Konzepte und Instrumente der Customer Integration im Business-to-Business-Bereich. Eine umfassende und anwendungsorientierte Arbeitsgrundlage für alle, die im Business-to-Business-Bereich mit der praktischen Umsetzung des Leitbildes "Kundenintegration" beschäftigt sind.  Meer
62,67
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paperbackDuits9783322828729 7-2-2012
Das Buch bietet eine wertvolle Orientierung für alle mittelständischen Unternehmen, die den Einsatz von CRM in Erwägung ziehen, und macht Mut, eine CRM-Einführung als Stufenkonzept in Angriff zu nehmen.  Meer
68,28
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paperbackDuits9783322829962 21-3-2012
Die Absatzmarkte haben sich vorn Verkaufer-zum Kaufermarkt entwickelt; dar­ auf rnussen die Fertigungsablaufe eingestellt werden. Es kommt darauf an, kurz­ fristig und tlexibel auf Kundenbedurfhisse zu reagieren und zugleich die Wirt­ schaftlichkeit eines Untemehmens zu sichem.  Meer
43,60
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gebondenEngels9783030004361 8-7-2019
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management.  Meer
183,99
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paperbackEngels9783030542078 13-11-2021
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.  Meer
156,99
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gebondenEngels9783030409920 15-3-2020
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.  Meer
122,99
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paperbackEngels9783030477639 14-5-2020
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).  Meer
168,99
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paperbackEngels9783030107338 19-2-2019
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities.  Meer
72,99
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gebondenEngels9783030107932 15-3-2019
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing.  Meer
168,99
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gebondenEngels9783030233426 13-9-2019
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM).  Meer
78,99
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gebondenEngels9783030180539 20-9-2019
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.  Meer
180,99
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paperbackEngels9783030180560 20-9-2020
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.  Meer
180,99
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paperbackEngels9783030383411 6-2-2020
In 2017, nearly 60 million households in Indonesia were connected to the national power grid. Accordingly, we believe that their ‘voice’ is important to maintain democratic and participatory values in planning electricity services.  Meer
60,99
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gebondenEngels9783030391645 16-6-2020
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers.  Meer
276,99
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paperbackEngels9783030393816 21-5-2021
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.  Meer
122,99
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gebondenEngels9783030481131 11-6-2020
This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.  Meer
144,99
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gebondenEngels9783030765194 27-5-2021
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030765224 28-5-2022
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen

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