Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

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Rubriek: Reclame en verkoop

Jack Mitchell

Hug Your Customers

PaperbackEngels9780141015224 4-3-2004

From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Meer

18,69

Verwachte levertijd ongeveer 8 werkdagen

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Coffee Consumption and Industry Strategies in Brazil

PaperbackEngels9780128147214 12-9-2019

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer

241,-

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Judy F. Graham

Critical Thinking in Consumer Behavior

PaperbackEngels9780136027164 25-8-2009

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities. Meer

114,94

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ASIAN BRANDING GREAT WAY TO FLY

PaperbackEngels9780130664662

Asian Branding is the first definitive guide on how to build global power-brands within Asia. Meer

52,54

(MB) CB:0/0 MB:0 BS:2

Case Studies on Food Experiences in Marketing, Retail, and Events

PaperbackEngels9780128177921 25-8-2020

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. Meer

211,-

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Case Studies in the Beer Sector

PaperbackEngels9780128177341 8-9-2020

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. Meer

211,-

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Legendary Service: The Key is to Care

gebondenEngels9780071819046 16-5-2014

Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Meer

27,29

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Carolyn Boyes

Social Media

PaperbackEngels9780008389833 9-1-2020

The social media secrets that experts and top professionals use. Meer

10,52

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Robert Bacal

Perfect Phrases for Customer Service, Second Edition

paperbackEngels9780071745062 16-1-2011

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME You've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. Meer

24,52

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Ted Dinsmore

Partnering with Microsoft

PaperbackEngels9780123954923 6-10-2005

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and... Meer

74,37

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Brian Carroll

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

gebondenEngels9780071458979 16-7-2006

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. Meer

54,98

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Lance Bettencourt

Service Innovation: How to Go from Customer Needs to Breakthrough Services

gebondenEngels9780071713009 16-7-2010

Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation. Meer

53,60

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Advances in Food Traceability Techniques and Technologies

GebondenEngels9780081003107 22-6-2016

Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to both the food industry which is obliged to provide clear and accurate labeling of their products and the government and other organizations which are tasked with verification of claims of food quality and safety. Meer

259,-

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Katherine Kawamoto Mark David Tim Cummins

E-book - pdfContract and commercial management (e-book)

e-bookEngels651 blz.9789087536282 15-1-2011

Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'. Meer

68,13

Direct te downloaden

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Jane Chittenden Tim Cummins

E-book - pdfFundamentals of contract and commercial management (e-book)

e-bookEngels297 blz.9789087537135 25-9-2013

This book looks at the basic core skills that all those dealing with suppliers and clients need to know about managing the commercial relationship. It looks at the skills needed to ensure that both the supplier and customers are equipped to deal with: - change control, - price re-negotiations, - costings, - delivery of services, - performance management and negotiation techniques. Meer

45,73

Direct te downloaden

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Jane Chittenden Tim Cummins

E-book - epubFundamentals of contract and commercial management (e-book)

e-bookEngels220 blz.9789087538118 26-9-2013

This ground-breaking title from the worlds leading authority on contemporary contracting best practices, the IACCM (International Association for Contract and Commercial Management) delivers a lively and practical complete insight into the contracting process which is useful in both business and personal life. Meer

45,73

Direct te downloaden

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Managing Product Development

GebondenEngels9780195074383 20-2-1997

This book brings together the work of leading international researchers in the field of product innovation and development. Competitive success between firms nearly always depends on what new products they can develop and bring to market. Meer

281,38

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Developing New Functional Food and Nutraceutical Products

GebondenEngels9780128027806 4-10-2016

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Meer

137,80

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Advertising

GebondenEngels9780190625887 28-9-2017

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. Meer

67,45

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Richard Bayan

Words that Sell, Revised and Expanded Edition

paperbackEngels9780071467858 16-4-2006

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic? Meer

20,37

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