Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

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Rubriek: Reclame en verkoop

Leon Zurawicki

Neuromarketing

gebondenEngels9783540778288 9-9-2010

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Meer

192,99

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Media Management

gebondenEngels9783540440055 10-12-2002

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. Meer

120,99

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Conjoint Measurement

gebondenEngels9783540714033 19-9-2007

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. Meer

156,99

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Public Opinion Polling in a Globalized World

gebondenEngels9783540757528 2-11-2007

Understanding public opinion is integral to modern democracies. Social research and opinion polls give people the opportunity to express their views and provide an efficient way to measure public opinion. Meer

60,99

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Fritz Unger

Werbemanagement

paperbackDuits9783642476853 1-7-2012

Das vorliegende Werk ist nicht primär als eine wissenschaftliche Abhandlung zu verstehen. Der Autor stellt vielmehr vor dem Hintergrund wissenschaftlicher Erkenntnisse dar, wie Werbung im konkreten Management ausgehend von Problemdefinitionen realisiert wird. Meer

62,67

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Leslie Butterfield

Excellence in Advertising

GebondenEngels9781138171664 24-4-2016

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. Meer

184,71

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Simon Anholt

Brand New Justice

GebondenEngels9781138172401 24-4-2016

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Meer

184,71

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Co - Creation in Tourist Experiences

GebondenEngels9781138183308 26-4-2017

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Meer

184,71

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Marketing, Rhetoric and Control

GebondenEngels9781138667273 20-4-2018

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. Meer

184,71

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David F. Midgley

Innovation and New Product Marketing (RLE Marketing)

PaperbackEngels9781138972766 26-11-2015

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. Meer

63,05

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Andy Plymouth

Facebook Ads 2019

GebondenEngels9781952340062 26-2-2020

29,42

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S M A Moin

Brand Storytelling in the Digital Age

gebondenEngels9783030590840 27-10-2020

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. Meer

76,84

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Dark Side of CRM

GebondenEngels9781138803312 24-8-2015

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Meer

180,30

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Trevor A. Smith

Marketing Effectiveness and Accountability in SMEs

gebondenEngels9783031098604 28-9-2022

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. Meer

125,12

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Bartosz Deszczyński

Firm Competitive Advantage Through Relationship Management

gebondenEngels9783030673376 26-3-2021

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. Meer

35,47

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Guy Morrow

Designing the Music Business

gebondenEngels9783030481131 11-6-2020

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Meer

144,99

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Peter Møgelvang-Hansen

Misleading Marketing Communication

gebondenEngels9783031112058 11-10-2022

Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues. Meer

56,15

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Contemporary Retail Marketing in Emerging Economies

paperbackEngels9783031116636 13-10-2023

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. Meer

125,12

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Carlo Mari

A Business History of the Bicycle Industry

gebondenEngels9783030505622 4-11-2020

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. Meer

76,84

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Samuelson Appau

Marketing Brands in Africa

gebondenEngels9783030772031 12-9-2021

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Meer

207,87

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