Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

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Rubriek: Reclame en verkoop

D Midgley

Golden Circle Secrets – How to Achieve Consistent Sales Success Through Customer Values and Expectations

gebondenEngels9780471718574 3-6-2005

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Meer

24,05

Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden

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G Whitwell

Marketing Management – a Strategic, value–based approach

paperbackEngels9780470800966 22-4-2003

This text is the Australasian adaptation of Peter Doyle?s Value–Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. Meer

129,88

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The Structure of Transcontinental Railroad Rates – A Publication of the Bureau of Business and Economic Research, University of California

gebondenEngels9780520367340 16-9-2022

111,34

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Ken G Dawson

A Paradigm of Customer Recovery

PaperbackEngels9780595122592 20-9-2000

15,68

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Victoria L Blanton

The 12 Rules of Millennium Marketing

PaperbackEngels9780595096787 1-6-2000

17,15

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Tom Hopkins

How to Master the Art of Selling

PaperbackEngels9780586058961 12-9-1994

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Meer

18,62

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Retail and Marketing Channels (RLE Retailing and Distribution)

GebondenEngels9780415540391 9-8-2012

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. Meer

192,05

Verwachte levertijd ongeveer 11 werkdagen | Gratis verzonden

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Explorations in Consumer Culture Theory

PaperbackEngels9780415620406 27-1-2011

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. Meer

60,29

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Dennis Caton

Advertising Explained (RLE Advertising)

GebondenEngels9780415817769 21-3-2013

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. Meer

155,31

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Consumption and Spirituality

GebondenEngels9780415889117 24-8-2012

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. Meer

198,84

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Patrick Evans

SalesBURST!!

gebondenEngels9780470150719 5-10-2007

Praise for SalesBURST! Meer

22,69

Verwachte levertijd ongeveer 16 werkdagen | Gratis verzonden

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Marketing the e-Business

GebondenEngels9780415965002 20-12-2007

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Meer

276,84

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Ayantunji Gbadamosi

Young Consumer Behaviour

GebondenEngels9780415790086 23-11-2017

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Meer

180,30

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John Kline

Ethics for International Business

GebondenEngels9780415999427 27-5-2010

Business takes place in an increasingly global environment, crossing political and cultural boundaries that challenge corporate values. The central focus of this successful and innovative text lies in how to make and explain 'best choice' judgments when confronting ethical dilemmas in international business situations. Meer

249,26

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International Marketing

GebondenEngels9780415772617 2-9-2008

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. Meer

242,36

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Stephen D. Rappaport

The Online Advertising Playbook

gebondenEngels9780470051054 18-5-2007

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right. Meer

40,33

Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden

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Steve W. Martin

Heavy Hitter Sales Wisdom

gebondenEngels9780470052310 22-9-2006

Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds. Meer

24,05

Verwachte levertijd ongeveer 16 werkdagen | Gratis verzonden

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

GebondenEngels9780415873574 6-10-2010

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. Meer

184,71

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Handbook of Agricultural Economics

GebondenEngels9780444510808 17-12-2002

The subject matter of agricultural economics has both broadened and deepened and the chapters of this handbook present innovative work in the field. This volume contains sections on "agriculture, natural resources and the environment" and "agriculture in the macroeconomy". Meer

172,60

Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden

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Marketing Excellence

gebondenEngels9780470060278 24-11-2006

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners both literally and commercially. Meer

44,40

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