Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

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Rubriek: Reclame en verkoop

T Ellery

Pharmaceutical Lifecycle Management – Making the Most of Each and Every Brand

gebondenEngels9780470487532 15-6-2012

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Meer

113,53

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R Wenschlag

Versatile Salesperson – Selling the Way Your Customer Wants to Buy

paperbackEngels9780471503798 23-8-1989

This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long–term business relationships. Meer

34,90

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Stanley A. Brown

Breakthrough Customer Service

gebondenEngels9780471642329 9-3-1998

Praise for Mike Russill, Vice–President, Retail, Sunoco Inc. Catherine Neville, President, Quality Management Institute Dan Plashkes, President, S&P Data Philip C. Meer

40,33

Verwachte levertijd ongeveer 16 werkdagen | Gratis verzonden

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Cracking the Ad Code

GebondenEngels9780521859059 9-4-2009

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Meer

88,61

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Basics

GebondenEngels9780415778992 20-11-2009

‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. Meer

132,01

Verwachte levertijd ongeveer 11 werkdagen | Gratis verzonden

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Lea Prevel Katsanis

Global Issues in Pharmaceutical Marketing

PaperbackEngels9780415895323 24-7-2015

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. Meer

104,43

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Laurie Young

Marketing the Professional Services Firm

gebondenEngels9780470011737 28-7-2005

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. Meer

52,54

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A McAuley

International Marketing – Consuming Globally, Thinking Locally

paperbackEngels9780471897446 18-4-2001

International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. Meer

70,12

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Tony Proctor

Strategic Marketing

GebondenEngels9780415458160 8-7-2008

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. Meer

242,36

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Implementing CRM

gebondenEngels9780470065266 23-3-2007

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. Meer

78,26

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Trademarks, Brands, and Competitiveness

GebondenEngels9780415776936 5-3-2010

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Meer

241,23

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Routledge Companion to Ethnic Marketing

GebondenEngels9780415643634 24-6-2015

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. Meer

290,69

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Explorations in Consumer Culture Theory

PaperbackEngels9780415620406 27-1-2011

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. Meer

60,29

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Handbook of Tourist Behavior

GebondenEngels9780415993609 12-12-2008

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Meer

241,23

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Gary Dahl

Advertising For Dummies

paperbackEngels9780470045831 12-1-2007

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. Meer

21,34

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Flagship Marketing

PaperbackEngels9780415812115 5-9-2012

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. Meer

63,05

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101 Things I Learned in Advertising School

GebondenEngels9780451496713 3-4-2018

22,69

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JH Shin

Public Relations Theory – Capabilities and Competencies

paperbackEngels9780470659311 28-12-2020

67,41

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Scenarios in Marketing

gebondenEngels9780470032725 22-9-2006

You′ve chosen this book. Which probably means you′re a marketer, you′ve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? Meer

44,40

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P Kotler

Lateral Marketing – New Techniques for Finding Breakthrough Ideas

gebondenEngels9780471455165 19-9-2003

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ′70s have worked too well. Meer

45,75

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